Saturday, 26 April 2014

New look and names for old favourites

A new look and new name for some old favourites

Some of the wonderful Dr. Hauschka face care products are being re-named, for the sake of clarity, really. Some of the old names seemed to be direct translations of the German names, which can sometime be a little clunky in English, and obviously it has been decided that this doing, together with the updated new look to the branding. I think the Regenerating Range in particular looks very alluring, though I can't help wishing that the spelling of moisturising was done the English way. (I wouldn't go as far as King Lear and say "Thou whoreson zed, thou unnecessary letter", but I do feel that it is overused sometimes.)  You can have a look at the new packaging here: https://www.facebook.com/TheOrganicBeautician
What do you think of the new look and names?

Former Name
New Name
Cleansing Clay Mask
Cleansing Milk
Daily Face Care Kit: Normal, Dry & Sensitive Skin
Daily Face Care Kit: Oily, Impure Skin
Daily Revitalizing Eye Cream   
Eye Contour Day Balm
Eye Solace
Facial Steam Bath
Intensive Treatment 01 for Acneic Skin (up to age 25)
Intensive Treatment 02 (age 25 and up)
Intensive Treatment 03 for Hypersensitive Skin
Intensive Treatment 04 for Mature Skin
Intensive Treatment 05 for Menopausal Skin
Moisturizing Day Cream
Moisturizing Mask 
Normalizing Day Oil 
Pure Care Cover Stick 01-03
Regenerating Body Moisturizer
Rejuvenating Mask
Rhythmic Conditioner, Sensitive 
Rhythmic Night Conditioner
Toned Day Cream 
Translucent Bronze Concentrate